WHITE CLAW AD CAMPAIGN
This ad campaign was created for White Claw Hard Seltzer. Designed around the idea that White Claw is a lighter alternative to other canned cocktails or beers. The print ads for this campaign show people floating to emphasize that White Claw can help you “Live Lighter.” The non-print ads include a partnership with professional surfer Sage Erikson to prove that you can live lighter and also have fun. The other non-print ad is a quiz to help anyone find their perfect White Claw flavor.
